If you’re a die-hard barbecue fan, a steak connoisseur, or just someone who loves a good time, then you need to experience Texas Cook’Em: High Steaks in Edinburg, Texas. This isn’t just any backyard cookout—this is one of the biggest and most exciting barbecue competitions in the Rio Grande Valley, where the heat is high, the flavors are bold, and the competition is fierce. Every year, pitmasters and grill enthusiasts from all over the country gather at Ebony Hills Golf Course, 300 W. Mark S. Pena Dr., Edinburg, TX 78539 to showcase their skills, fire up the grills, and battle it out for over $20,000 in cash prizes. And let me tell you—this event is about way more than just cooking meat. It’s an experience, a festival, a celebration of Texas culture, food, music, and community all wrapped into one sizzling, smoke-filled day of fun.

Let’s talk about the competition because this is where the magic happens. Texas Cook’Em: High Steaks isn’t just another BBQ cook-off—it’s an official Sanctioned Steak Cookoff Association (SCA) and International Barbeque Cookers Association (IBCA) event, meaning that only the best of the best are throwing down their tongs in this arena. Teams compete in four mouthwatering categories: chicken, ribs, pork brisket, and the undisputed king of Texas barbecue—steak. The judging criteria? Perfect grill marks, tenderness, juiciness, seasoning, and that perfect smoky char that separates the good from the legendary. If you’ve ever dreamed of watching (or even competing against) the best grillmasters in the game, this is the place to be.

But it’s not just about the food (though, let’s be real—that’s a major part of it). This is a full-blown festival that attracts thousands of visitors every year. Imagine strolling through the festival grounds with a plate full of award-winning barbecue, listening to live music from some of the best artists around. In past years, Texas Cook’Em has brought in top acts like Aaron Watson, Los Palominos, and Kevin Fowler, turning the event into an all-day party. There’s also a car show, family-friendly activities, vendor booths selling everything from local crafts to BBQ gear, and even a beer garden where you can kick back and sip on an ice-cold brew while taking in the smoky aroma of perfectly grilled meats.

And let’s talk about the location because Edinburg, Texas, is more than just the home of this legendary cook-off. This charming South Texas city is packed with hidden gems and attractions that make it worth a weekend visit. If you’re a history buff, you’ll love the Museum of South Texas History, where you can take a deep dive into the unique culture and heritage of the Rio Grande Valley. If nature is more your thing, make sure to stop by the Edinburg Scenic Wetlands & World Birding Center, a peaceful retreat with beautiful trails, birdwatching opportunities, and stunning views of South Texas wildlife. And let’s not forget the Dustin Michael Sekula Memorial Library, an unexpected cultural hotspot with frequent events and exhibits.

And, of course, if you’re still craving more incredible food after Texas Cook’Em, Edinburg has some of the best Tex-Mex and BBQ joints in the region. Check out Costa Messa Restaurant for legendary fajitas and margaritas, or stop by Willie B’s Barbeque for another round of smoked brisket and ribs that’ll leave you licking your fingers. If you’re in the mood for something different, University Draft House offers a great selection of craft beers and burgers with a local twist.

Now, let’s talk about how to get around because if you’re coming to Texas Cook’Em: High Steaks, you’ll want a reliable way to explore everything Edinburg has to offer. That’s where Prime Car Rental comes in. Whether you’re flying into town, road-tripping with friends, or just need a comfortable, high-quality rental car to get you from the festival to all the amazing attractions in the area, they’ve got you covered. Booking is easy—just head over to Prime Car Rental or give them a call at +1 956 450 1321 to reserve your ride today.